how to sell in a competivite market :: essays research papers

1. Advertise Whether you profane classified ads in e-zines, (magazines on the net,) have kids distri barelye fliers around your neighborhood, or call 10 tribe each day, your business wont go without a little publicity. Make sure your ads talk directly to your prospects most pressing problems. Thats a surefire way to get their vigilance and interest. You have to have pictures and you truly have to tell the customer about the product. First off, you have to ask the prospected customer what he or she is looking for. subscribe if they want to be going off road, or on the other hand, are they going to use the truck as a commuter fomite? If the latter is true, you have to refer the prospected customer to another line of truck or car. remember, a person is not a customer until they actually buy something, so be careful not to jump to conclusions. And most of all, do not be pushy. 2. Include your price in the ad. Ever see an ad with no price andfigure, "I cant afford that. Im not ev en going to ask?" Youd be surprised how many people feel just akin that. Include your price and youll see an immediate increase in the number of people whoshow interest. If the prospected customer asks the price, tell him. Dont avoid the question, this turns prospected customers away. tear down better, tell them right off that the price is $19,945.00, and be to tell them of any dealer incentives that are going on. Dont throw in too many freebees, but in order to make the sale, or make the sale sweeter, you have to give them something. Make them feel that they are getting something for nothing, this makes them feel really reliable about purchasing this item. A good thing to throw in is an alarm system. This gives the feeling that you want to protect your customers investment.3. Make yourself available to interested prospects. I know you cant be in all places at all time, but let prospects know how you can be reached, then answer their questions as flying as you can. Some peop le like to buy on Sunday. So if you are not available, you wont get the sale. Remember, he or she who hustles gets the sale. Carry a cell-phone, give the prospect your card, tell them to call you every day and night until all of their questions are answered.