Book Response : Elie Wiesel “Night” Essay

Rianna Welsh 622 Book: â€Å"Night† by Elie Wiesel 1. Does the story have an explicit theme? What is it? Use at least 3 details from the story to support your answer. Yes, the book does have an explicit theme. There are many examples of the explicit themes .Some of the themes are * Death- Death was shown through the loss of loved ones, especially when Elie lost his entire family to the concentration camp. It was also shown through the hurtful torture that happened, and the decaying smell of dead bodies penetrating in the prisoner’s noses. * Faith- Elie’s father told Elie to never lose his faith of his religion and that it would help him through everything that was bound to happen, and keep him strong. First Elie wasn’t sure of his faith. He thought if there was a God, then why did he create the situation that they were in. * Hatred – The Nazi’s acted with a lot hatred against the Jews, Gypsies, Ghettos, and many others who stood in their way. They killed and tortured because of hatred. The hate succeeded over all. 1. What point of view is the story told? What are the advantages of the chosen point of view? Use details from the text to support your answer. The point of view is told by Eliezer (a slightly fictionalized version of Elie Wiesel). Eliezer speaks in the first person and always relates to the autobiographical events from his perspective (point of view). He said â€Å"Never shall I forget that night, the first night in camp, which has turned my life into one long night, seven times cursed and seven times sealed.† Followed by him saying â€Å"Never shall I forget that smoke. Never shall I forget the little faces of the children, whose bodies I saw turned into wreaths of smoke beneath a silent blue sky.† Finally he finished by saying â€Å"Never shall I forget those flames which consumed my faith forever. Never shall I forget that nocturnal silence which deprived me, for all eternity, of the desire to live. Never shall I forget those moments which murdered my God and my soul and turned my dreams to dust. Never shall I forget these things, even if I am condemned to live as long as God Himself.†

Law and Real Estate Essay

Executive Summary Pacific Grove Spice started as a small specialty grocer on the Monterey Peninsula of California in the early 1980s. Within 10 years they were the â€Å"place† to find spices in Central California and now have a widespread reach covering all 50 states. The spice industry that it is in has been growing steadily because of how important a role spices are getting in the kitchens and in cooking. The growing concern about obesity and diet has also left a positive impact because of the health conscious people that desire healthier meals that are still favorable. The demand for spices is at an all-time high and although multinational firms like McCormick & Company dominate the industry, many small firms are competing successfully, Pacific Grove spice being one of them. The problem that Debra Peterson and Fletcher Hodges are having is that they have three choices to make. They have to decide whether they should accept an offer from a cable-cooking network to produce and sponsor a new program, raise new equity by selling shares of common stock, and/or acquire High Country Seasonings-a privately owned spice company. While making their decision they have to keep in mind that the bank financing their company wants them to reduce interest-bearing debt to less than 55% of total assets and the equity multiplier to less than 2.7 times by June 2012. We recommend that Introduction Debra Peterson is currently the Chief Executive Officer of the Pacific Grove Spice Company. The Chief Financial Officer, Fletcher Hodges, and she are trying to figure out what strategy to take to meet the demands of the bank that finances their company. The recent financial crisis had made the credit committee uneasy and they now want Pacific Grove Spice to reduce interest-bearing debt to less than 55% of total assets and the equity multiplier to less than 2.7 times by June 2012. They have three options they are currently considering and this case study illustrates the financial forecasts for the next few years and showcases what we feel is the best decision for them regarding their options and the banks demands. Analysis Pacific Grove Spice’s operations are not profitable enough to quickly bring  it into compliance with the bank’s requirements. It’ll take about four years with just the regular operations.

Explore the Ways in Which John Steinbeck Presents He Character of Lennie in ‘of Mice and Men’

In this essay I am going to be writing about one of the main characters in John Steinbeck’s novella ‘Of Mice and Men’. The story portrays the travels and arising problems of two migrant workers who share an uncommon friendship for the time and environment in which the novella is set. Lennie Small is the character I will be exploring and I will start off by giving a detailed explanation of his physical appearance and behaviour. Second I will look at his and the other main character George’s relationship which will then be followed by Lennie’s relationships with other characters throughout the book. I will then go on to look at the foreshadowing in which Steinbeck displays in the story and finally I will conclude the story of its final climax. Steinbeck uses many different descriptions of Lennie Small in the novella. Often compared to animals, one of the first descriptions of him is him being compared to a bear. ‘He was dragging his feet a little, the way a bear drags his paws’, is a line which portrays an image of how physically large Lennie is while also suggesting the extent of his strength. Lennie is also described to be ‘shapeless of face, with large, pale eyes’ which compares easily to a small innocent child who doesn’t understand his surroundings. The imagery created in this scene begins to imply that Lennie, even though a grown man, does not have a mind of his own, almost childlike, while always having someone to direct him through life. Despite his age, Lennie acts and speaks with immaturity due a mental disability. ‘Slowly like a terrier, who doesn’t want to bring a ball back to his master’ is a line Steinbeck wrote to emphasise Lennie’s immature personality. By comparing him to a terrier he becomes viewed as irrational with a very instinctive side to him. Steinbeck uses the word ‘master’ which signifies how Lennie, unable to make sensible decisions, needs a master or more so a carer. It stresses his naivety and also his loyalty to George. Furthermore in this novella Lennie doesn’t intentionally mean to do harm but that does not mean he is completely harmless. This is shown when Steinbeck writes ‘I wasn’t doing nothing bad with it, George.. jus’ stroking it. in the scene where George is demanding the dead mouse from Lennie. By writing this Steinbeck has suggested that the innocent Lennie is and both a victim and villain throughout his life. No matter how harmless he is within his mind, his strength betrays his personality leaving his child like mind, and brute strength a threatening combination. Steinbeck’s first description of George and Lennie’s relationship demonstrates the fact tha t George is very much like a father figure to Lennie. He is constantly mimicking George and following obediently which is described when ‘they had walked in single file down the path, and even in the open one stayed one behind the other’. This quote emphasises the dominance in the relationship and how Lennie is always following behind George because he wants to show him respect. Also Lennie imitates George with the upmost precision, ‘Then (George) replaced his hat, pushed himself back from the river, drew up his knees and embraced them. Lennie who had been watching imitated George exactly’ highlights this as it shows just how much Lennie looks up to George as if he is also a hero as well as a father figure in which he wants to make proud. It produces the thought that maybe all Lennie wants is for George to be proud of him and is symbolic to the fact Lennie looks up to George as a role model. In the opening dialogue between George and Lennie the nature of their relationship is easily distinguishable when George says ‘Lennie! Lennie for Gods sake, don’t drink too much.. ou gonna be sick like you was last night’ because it conveys how much George actually cares for and worries for Lennie without making it sound too affectionate. He speaks down to Lennie in a patronizing manner which also symbolises the authority in the relationship. In this novella one of the key things about Lennie and George is the dream they both wish to achieve. Due to Lennie’s childlike mind set and George’ s fatherly role in Lennie’s life the dream becomes somewhat a bedtime story for Lennie. On several occasions ‘Lennie pleads â€Å"Come on George. Tell me. Please, George. Like you did before. † ‘ which further emphasises how much of a child he is due to the fact it makes him calm, happy and almost settled as if he were an infant going to bed. It could also portray the subconscious worries Lennie has so he feels the need to be reassured about their dream. Lennie’s relationships with other characters vary and progress throughout the novella. When Slim, the jerkline skinner, is first introduced to Lennie and George he is taken aback by the oddness of their relationship with each other. He immediately see’s Lennie’s lack of mentality and later on states to George ‘it seems kinda funny, a cuckoo like him and a smart guy like you travelling together’ which is the first opinion Slim reveals towards Lennie. At first he only sees the childlike Lennie but after the situation explained he understands and views Lennie in a completely different light. ‘He’s a nice fella, guy don’t need no sense to be a nice fella’ is a line which Steinbeck wrote to show clearly how Slim respects and likes Lennie as it emphasises that he doesn’t just see the absence of intelligence but the nice guy hidden underneath the childish exterior. Even though Slim doesn’t really get to know Lennie in this novella, his friendship with George allows him to understand Lennie and the position the two are in. Slim appreciates that Lennie is not a cruel person when he says ‘He ain’t mean, I can see Lennie ain’t a bit mean’ which further emphasises the intelligence Slim possess to see behind the original interpretation of Lennie as a man and shows how his feelings towards him have developed into somewhat respect. Another relationship that Lennie has is one with the stable buck, Crooks. Steinbeck enforces this unspoken friendship between the two because both are isolated from the rest of the ranch workers, Lennie because of his size and childish behaviour and Crooks because of him being black and being segregated from the rest of the workers. Although Lennie is portrayed as the weakest mentally, he doesn’t understand the unwritten code of racial segregation which brings out the intelligent side to him which is proven in the way he acts towards Crooks. When Crooks questions him about why he has entered the barn Lennie replies with ‘Nothing- I seen your light. I thought I could jus’ come an’ set’ which shows how innocent Lennie is and in a way how lonely he is as he goes to investigate the possibility that he could converse with someone. It could also show that Lennie sees crooks as an equal unlike the other men on the ranch who merely see his colour. In this novella Steinbeck uses foreshadowing a great deal throughout the whole story. It appears everywhere, hinting on what will happen to different characters and the way the story will develop. It is used to show that Lennie will be getting in trouble with Curley’s wife, her death and also his death and the exact way in which he dies. The moment Curley’s wife is introduced an ill feeling overcomes the atmosphere signifying that Lennie will in fact be getting into some sort of mess involving her. George says at the very beginning ‘I seen ‘em poison before, but I never seen no piece of jail bait like her before. You leave her be’ is a quote from the novella which directly foreshadows Curley’s wifes death because by having George tell him to leave her alone, it’s obviously going to go the opposite way and something will end up bringing the pair together. Another thing that adds to the foreshadowing of her death is Lennie’s tendency to ‘get carried away’ with touching soft, silky and pretty things. Throughout the novella the victims of Lennie’s harmless ‘petting’ gradually get bigger, starting off with the girls dress in Weed, the mouse, progressing on to Curley’s hand and the puppy and finally ending with Curley’s herself. The skirt, mouse, puppy and Curley’s wife all link in with the need to touch ‘soft things’ and the same reaction even happen in each. Once they begin to panic or squirm Lennie reacts in a childlike way and doesn’t know what to do so he simply doesn’t let his hold of that object go. Excluding Curley’s hand which was purely down to animal and childish instinct, all the other incidents could connect to the idea that in Lennie’s naive mind, ‘soft and pretty’ things relate to the dream that he and George have and once the victims begin to struggle it instantly alerts Lennie that the dream is escaping him and he holds on in fear of letting go and loosing it. The foreshadowing of Lennie’s death occurs at different points throughout the novella. The shooting of candy’s dog being the main one. When Carlson is trying to persuade Candy into letting him shoot the dog he says ‘He ain’t no good to you, Candy. An’ he ain’t no good to himself. Wh’n’t you shoot him, Candy? ’ which is exactly how Lennie is viewed as a partner of George. Both the dog and Lennie are connected as they both in some way weigh down their ‘owner’ and aren’t really useful to them. Another thing which foreshadows his death is George’s constant reminders of how his life would be easier without him. ‘God you’re a lot of trouble, I could get along so easy and so nice if I didn’t have you on my tail. I could live so easy and maybe have a girl’ is a line which Steinbeck wrote to foreshadow what might happen in the end of the story as it is how George feels inside which he frequently tells Lennie at different points in the story. Lennie’s death, placed right at the end of the story, is no big surprise when it actually occurs. Beforehand Lennie and George are merely talking. Lennie is confused as to why George isn’t shouting at him and this particular bit shows how much George secretly does care for Lennie and wishes that this didn’t happen. ‘No Lennie, I ain’t mad. I never been mad an’ I ain’t now. That’s the thing I want ya to know. ’ is a line from George which symbolises that no matter what bad things Lennie has ever done, George only wants the best for him, even if that means killing him. Steinbeck uses the phrase ‘never been mad’ to show that George is feeling guilty about his reactions towards Lennies mistakes in the past and trying to make it right. Despite the fact he has already made the decision to end Lennie’s life George still finds it difficult to do so which is portrayed when Steinbeck wrote that ‘George raised the gun and his hand shook, and he dropped his hand to the ground again’. This quote lays emphasis on how challenging it is for George to follow through with his task. No matter how much of a dead weight Lennie is to him, they have still been together for a long while which adds to the fact George finds it so hard to kill him. The thing that played the most part in the decision George made to kill Lennie was Candy’s words, ‘I ought to of shot that dog myself, George. I shouldn’t ought to of let no stranger shoot my dog. ’ because George understands that the death of Lennie is inevitable and is going to happen one way or another whether it be now or in the next town when he does something else wrong. Georges decision is reassured by Slim right at the end of the novella when he says ‘You hadda George, I swear you hadda’ because he understands the situation George is in and is trying to assure him that he made the right decision in killing Lennie. In conclusion, Lennie Small is a very complex character. The description of his character is very precise and so is his personality. Throughout this novella it is obvious that Lennie’s character is the one that undergoes the least amount of development. His childlike mentality and mind set prohibit any possible expansion of his character however Lennie's protection from George, devotion to him, and dreams of the farm make him the character that he is. His portrayal of innocence during the course of the novella is a key reason why readers feel so much sympathy for him, and is the main way in which he is represented all throughout Of Mice and Men.

The unconventional and powerful women of uncle tom's cabin Research Paper

The unconventional and powerful women of uncle tom's cabin - Research Paper Example The behaviors that are described are used specifically to create a different understanding of the women in the book and to provide a different sense of insight to the women of the time period and the roles which were carried out with the responses to slavery. The main ideologies which are seen in â€Å"Uncle Tom’s Cabin† are based on showing the conventional women as a main identity juxtaposed against those that don’t have the same ideals. The concept of the conventional woman is based on those who are submissive in society and which have a demeanor that is below men and is known for beauty. The unconventional women reject this ideal and move against this to create an outlook that is tough, rigid and which doesn’t conform to the submission that is a part of the social acceptance of gender. A point that shows this is when Marie becomes angry with her cousin. â€Å" ‘Delicacy! Said Marie, with a scornful laugh – ‘a fine word for such as s he! I’ll teach her, with all her airs, that she’s no better than the raggedest black wench that walks the streets! She’ll take no more airs with me!’† (Stowe, 366). This is an important line in the story as it shows the difference between the women. The identity of one is based on beauty, delicacy and the ‘lady-like airs.’ However, Stowe sides with the Marie who is interested in making the woman into a ‘wench’ and to teach her a lesson about the realities of life. The identity of gender leads from the conventional to one who rebels against this because of the values that are learned with gender. The unconventional ways in which Stowe focuses on the women in the book leads to one of the main controversies, specifically because of the time frame in which this was written in. The sentimental value doesn’t come from the lady like airs, but rather the toughness of the women. The value which is created among male scholars is one which would be associated with the lack of gender identity among the women. However, for women, there is a sense of identity, feminine power and value to the women which creates a type of sentiment and understanding to those that are in this condition. The representation of the women is then able to speak to an audience that moves beyond male scholars and instead speaks to the women who have the same conflicts with the belief that they are inferior because of their gender (Tompkins, 123). The concept of speaking to women, creating sentimental value and going against the convention all work together with several examples through â€Å"Uncle Tom’s Cabin.† Stowe is able to show how the idea of being unconventional is the only thing which allows the women to overcome their condition that is noted throughout the book. It also gives a sense of acceptance to those that don’t stay in the normal identity and which are able to create their own power by remaining ou tside of this. For instance, when Miss Ophelia and Marie are speaking, there is reference to Marie’s past life and her children. Marie states â€Å"Well, of course, I couldn’t bring them. They were little dirty things – I couldn’t have them about; and, besides, they took up too much of her time; but I believe that Mammy has always kept up a sort of sulkiness about this† (Stowe, 192). Marie then refers to her children as selfish and her need to take care of herself. The unconvention

Polaroid, R.I.P Essay Example | Topics and Well Written Essays - 750 words

Polaroid, R.I.P - Essay Example Post SX-70 Polaroid faced a number of unsuccessful inventions and business ventures which crafted the fall of the once hugely successful and innovative company which failed to keep pace with the even newer technologies developed in the industry (Whitford, 2001). The article gave all the credits of the rise and fall of Polaroid to its founder Edwin Land. According to Whitford it was he who had the vision of realizing the idea which was only a dream of a child at that time. The article cited Elkan Blout, the then vice president of research of Polaroid saying that Land had a unique ability to differentiate between an excellent idea and an excellent product. Keeping in mind the concept of value capture he was aware of the fact that not all the excellent ideas can be turned into an excellent commercial product and until commercialized any good invention remains latent without any profitability (Chesbrough and Rosenbloom, n.d.). While inventing new technologies Polaroid showed the successful application of the techniques of capturing values. Its first unique product was Model 95 which was accepted exceptionally in the photography market. But Polaroid did not stop here, it recognized the requirement of constant innovation and improvement to remain and grow in the market as a company. Thus it practiced constant research and development procedures under the supervision of Edwin Land to ultimately invent a product SX-70 which was stated to be a bundle of inventions including new motor, new power source, new optical system and most importantly a thoroughly new film with the ability to be dispensed with the need for timers and peel-away negatives to produce color print instantly. The SX-70 cameras were recognized as the most revolutionary product in the history of photography and were compared with the revolution humankind experienced with the visit to the moon (Whitford, 2001). This invention

The Rise and Fall of Solyndra Research Paper Example | Topics and Well Written Essays - 2000 words

The Rise and Fall of Solyndra - Research Paper Example A firm uses its particular strengths to compete in the marketplace while seeking to minimize the effect of its weaknesses. The case of Solyndra, the solar panel manufacturer, is unique because it was the only company in the solar panel manufacturing industry of the USA that relied on silicon based technology. The Formation of Solyndra Solyndra was founded in 2005 by Dr. Christian Gronet and had its headquarters in Fremont, California. The company manufactured cylindrical panels of CIGS (copper-indium-gallium-diselenide) based thin film solar cells which, as it was believed, represented a superior technology having certain advantages over conventionally produced solar cells. Thus, the company hoped to have created its own niche within the industry. The sales revenues for 2009 and 2010 were $100 million and $140 million respectively, before a peculiar set of circumstances forced the company to file for bankruptcy under Chapter 11 in 2011. The company claimed to have set up 1000 systems all around the world (The Solyndra Website, 2011). The Emergence of Legal and Other Issues Solyndra has been a company that was touted to be a success story exemplifying the usefulness of the Obama Administration’s green energy plan for the nation. The founder of the company was replaced by Bernie Harrison, an Intel veteran as CEO in September 2009. The company resorted to lobbying and had contributed a sizeable sum to the Obama campaign. Small wonder then- that out of 143 companies applying for a Federal loan, Solyndra was the first to receive a sum of $527 million from the Federal Financing Bank, under conditional guarantee from the US Department of Energy. By that time, it had already spent about $1.8 million lobbying for this cause. Further investigations have revealed that due to Chinese solar panels flooding the US markets, the company had been unable to compete effectively and had been forced to sell many of its products at below the cost of production. Moreover, as t he cost of silicon plummeted in the world market, it became more and more difficult to make a profit. It appeared that the company had chosen the wrong silicon based technology to make its products and was now bearing the brunt of this mistake. Controversies Surrounding the Company Ethical considerations notwithstanding, one might have expected that the loan from the Obama Administration would be used to correct an already worsening situation and that the company would try to claw its way of the abyss it had fallen into. Sadly, this was never the case. Investigations by the FBI and newspaper reports by the Washington Post and others have revealed that company executives and top management went on a spending spree following the approval of the loan. However, weakening demand in the light of competition from Chinese firms such as Yingli and Suntech was cited as a worry. Solyndra’s new plant was built from the proceeds of the loan and another $198 million from private investors. At the time of taking the loan, the company had promised to create at least 3000 jobs in the construction and solar manufacturing industries, of which 1000 would be US based. But it all came to nothing and Solyndra was forced to file for bankruptcy

Net-a-Porter Case Study Example | Topics and Well Written Essays - 2500 words

Net-a-Porter - Case Study Example Since its launch in the year 2000, the company Net-A-Porter have been able to successfully establish itself as a premium luxury brand selling online designer fashion clothing for women. Net-A-Porter with its innovation strategy along with highly developed offering have been able to achieve huge success and had also won award for the best shop at â€Å"British Fashion Week† and the best e-retailer in â€Å"UK Fashion Export Awards.† The online fashion retailer sells more than 150 top luxury fashionable brands and offers express delivery throughout the globe and delivery the items on the same day in Manhattan and London (Net-A-Porter, â€Å"About Us†). The paper aims to discuss the case study on Net-A-Porter and answer to some of its question in relation to the brand and its strategy. Therefore below are the answers to the questions asked for in the case study â€Å"Net-a-Porter.† What are the considerations that need to underpin decisions on the pricing str ategy? Pricing is one of the 4ps that a marketer needs to take into consideration before deciding on the strategy. It is an important aspect of marketing and also for branding strategy as it tends to be one of the first indicators of brand positioning for the consumers and also regarded as the most flexible Ps. It has been seen that prestige and luxury brands adopts the premium pricing strategy in order to emphasise the strength of the brand, high quality associated with luxury goods which also helps them to differentiate from mass fashion brands. The target audience for the luxury brand are comparatively less price sensitive and actually expects that luxury products to be highly priced rather than to be priced economically. Pricing tends to form branding process as the consumer tends to judge the position of the respective brand and its value through the adopted pricing strategy. In addition, luxury brands are those brands whose ratio of functionality towards price is low and the r atio towards situational utility and intangibility with respect to price seems to be high. This indicates that price of premium products is relatively higher as compared to the price of products having similar kind of tangible features but with high intangible quality along with associated benefits of premium products teds to justify the high price (Okonkwo 140). In addition to the above consideration while deciding on the pricing strategy, Net-A-Porter is an online luxury brand and thus online pricing premium strategy is also a consideration for the brand. The premium pricing strategy involves setting a higher price as compared to similar products. The premium pricing strategy also referred to as skimming pricing strategy as it is an attempt to â€Å"skim the cream† from the market. Based on the above definition Net-A-Porter premium pricing strategy will help it to maximise profit in areas where the customers are willing to pay more for the desired product. In the process of adopting the premium pricing strategy, price quality signaling is also an important and essential factor. With the premium pricing strategy Net-A-Porter can use to improve its brand identity in the specific given market. The higher price the brand demands signifies highest quality product and thus it will be convenient for the brand to charge high price. The next consideration is the level of competition among the brands in the same product segment. Premium pricing is a short term strategy; the longer

Hum M3 Jak Essay Example | Topics and Well Written Essays - 250 words

Hum M3 Jak - Essay Example Values are determined by how someone estimates himself or herself – the level of one’s self-esteem and pleasure. According to Branden, moral values guide people towards the achievement of self-esteem and pleasure (Branden 32). Therefore, psychotherapists should emphasize on moral values to improve the self-esteem of their patients. Values relate to emotions because they are determined by how we think about ourselves, or judge ourselves. On the values scale, I scored medium importance in terms of power and achievement (4.2 and 4.7 out of 7 respectively). My score in terms of Hedonism, self-direction, universalism and benevolence was of high importance. This shows that I have above average value-judgment. In terms of cognitive empathy, I scored 23 out of 37, showing a moderate perspective taking. My score in terms of emotional empathy is 24 out of 37, indicating moderate emotional empathy. Lastly, the dispositional mood scale recorded a score of 4.0 out of 5. This indicates a high positive energy and affectivity as well as high

Which tiotropium device to use and why Essay Example | Topics and Well Written Essays - 500 words

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United States Postal Service Case Study Example | Topics and Well Written Essays - 500 words

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MARKETING FUNDAMENDALS Essay Example | Topics and Well Written Essays - 4750 words

MARKETING FUNDAMENDALS - Essay Example Here we will conduct a customer analysis of the markets of Sainsbury's which is the most established supermarket brand in UK. 1 The macro environment of any organization mainly consists of four factors: Political, Economic, Socio-cultural and Technological factors. In order to analyze the macro-environment PEST Analysis is used. In order to understand the influence of factors in the macro-environment upon the consumer behavior of Sainsbury, we will have to undertake the PEST Analysis of Sainsbury. The market of Sainsbury's is mainly the economy and premium customers of UK. In order to understand the affect of macro factors on Sainsbury we will have to study the macro factors of UK. We will proceed as follows: The political environment in UK is one of the most stable in the whole world. There is a Kingdome rule in it for centuries which lead to a well balanced achievement of successful government rules in the country. In order to control the trading system in the country the government has made many regulatory authorities. These authorities ensure the healthy, well-balanced priced, environmental friendly etc aspects of the various business industries in the country. e.g. in January 2007, the government put a lot of pressure on the supermarket and retail industry to cut short the packaging materials as they were adding to the household waste in country. This step was taken in response to the mounted anger among customers who were facing environmental hazards due to a lot of wasted packaging materials. The Independent moved an anti-waste campaign to reduce customers' worries about packaging waste handling and the government fully supported it. The Office of Fair Trading, Food Standards Agency, and Trading Standards Central Agency etc are various regulatory bodies established by the government in order to provide the consumers a safe and well-aware purchasing environment. Such regulatory authorities not only control the various aspects of product/ service qualities of industries but also offer education to the consumers for making informed-buying. There exists a Supermarket Code of Conduct in the country which deals with the relationships of supermarkets and their dealers. It safeguards the interest of the dealers. Economic factors: The economic condition of the country and the pricing strategies of competitors can have a direct impact upon the sales and costs of the Sainsbury's business. The economic condition of UK is very stable and it has been ranked as the 7th most stable and prosperous country in the whole world in a most recent one year analysis of 235 countries. It has even superseded the United States of America which is placed at 22nd position. It shows a growth and stability in the household disposable income of the customers in the coming five years which directly impacts the sales growth. The economical strength of UK depicts the strong purchasing power of the customers indirectly. The customers have a study level of earning and income and therefore can purchase premium products of good quality from any good supermarket in the country. The recent increase in terrorist attacks in the country has posed a greater risk to the sustainability

What Are Some Obstacles You May Face as a Teacher Essay Example for Free

What Are Some Obstacles You May Face as a Teacher Essay What are some obstacles you may face as a teacher, and according to the context in this unit, how can you overcome these? Throughout their careers, teachers face many obstacles in their classroom that may hinder their teaching. These obstacles come in many different shapes and sizes. It is the effective and successful teacher who is able to overcome these obstacles while maintaining a happy, positive and joyful attitude. A teacher must remember that it is not the information they possess along with various skills that affects teaching, rather it the ability to overcome challenges in a positive manner that impacts on learning. Some of the many obstacles a teacher may face are; engaging unmotivated children in the classroom, promoting positive conditioning and reinforcement and accommodating those with development disabilities (Symonds, 1941). Keeping students motivated in the classroom and out is an obstacle many teachers will face. Unmotivated students tend to have negative attitudes, a general dislike for school, give up easily on set tasks and are the major cause of classroom disruption (Eggen Kauchak, 2010). These factors lead to students having a negative impact on other students in the classroom, thus making teaching difficult for the teacher. In order for the teacher to motivate these students, different theories of motivation such as behaviourist and humanistic must be implemented. These theories focus on motivating students through rewards and encourage them to reach their total potential not only as students but also as human beings (Eggen Kauchak, 2010). Although many critics believe that rewards send the wrong message to students about learning, many teachers use them as forms of motivation in the classroom. Rewards such as computer time, free time, praise and candy incite children to continue performing well. Also compassionate and caring teachers who care about their students both as human beings and pupils contribute to their motivation (Eggen Kauchak, 2010). When teachers show that they are concerned for their pupils, make time to talk to them individually, ask them about their problems and maintain high expectations in them, they are indirectly encouraging students to keep up their efforts and inciting them to do even better. Educators who display unconditional positive regard in their students, which, as defined by Eggen Kauchak (2010, p. 88) is, â€Å"the belief that someone is innately worthy regardless of their behaviour,† contribute to the personal growth of students as students accept their mistakes as part of their make-up and are encouraged to rise above them by challenging themselves to tackle academically stimulating assignments and activities and completing set tasks because they want to and not because they have to (Eggen Kauchak, 2010). Once the obstacle of engaging unmotivated students has been overcome, motivation levels need to be kept at a high at all times regardless of students performance. This can be achieved through positive reinforcement . â€Å"Positive reinforcement is the process of increasing the frequency or duration of a behaviour as a result of presenting a reinforcer† (Eggen Kauchak). In classrooms, teachers need to use positive reinforcers rather than show negative behaviour to encourage students to do better next time, repeat their good actions and increase positive behaviour. For example, Students are disappointed and miserable after performing poorly on a test. The teacher instead of telling the students off and pointing out all their mistakes, should give positive feedback to the students by telling them how well they performed in certain areas and where they improved. The teacher should then gently point out to the students the areas they had difficulty in without criticizing them and encourage them to partake in a class discussion on how they can improve in these areas. Then the teacher should present an incentive such as bonus points, stickers or a most improved certificate for those students who perform better on the next test. By using this approach, the teacher is giving both positive and negative feedback on performance and at the same time reinforcing students with a rewards incentive encouraging them to try their hardest next time. This type of reinforcement coupled with positive feedback tends to be the most effective (Jones, 2007). Another way teachers can offer positive reinforcement is by implementing the Premack principle. The Premack principle, named after David Premack is â€Å"the principle stating that a more-desired activity can serve as a reinforcer for a less-desired activity† (Eggen Kauchak, 2010, p. 69). Teachers often implement this strategy in their class sessions by offering them incentives to finish a certain task. In addition to the above positive reinforcement strategies, positive reinforcement also occurs through a teachers behaviour (Eggen Kauchak, 2010). When students are engaged in a lesson and indicate through their actions that they are involved in the lesson, then they are called on by the teacher to give their opinion on the topic as it is evident that they are fully aware of what is being discussed. Teachers who are able to implement positive reinforcement in their classrooms will ultimately get more out of their students than those who implement negative reinforcement . Another major obstacle teachers may face in the classroom is accommodating those students with development disabilities . Every individual being develops at a different rate and this is not any different for students. Students, regardless of being the same age or in the same year level tend to develop at different rates to each other. A common form of disability that is found in many classrooms today is intellectual disability . According to Fuchs, 2006; Nokelainen Flint, 2002, as cited in Eggen Kauchak (2010, p. 142), â€Å"intellectual disability is either caused by genetic factors, such as down syndrome, or brain damage to the fetus during pregnancy†. In order for teachers to be able to accommodate students with this disability they need to be aware of the characteristics of it as some of these characteristics tend to affect learning directly. These characteristics include but are not limited to; weak motor skills, underdeveloped interpersonal skills, poor memory, weak reading and language skills and little knowledge of the outside world (Eggen Kauchak, 2010). The theory relating to teachers overcoming the obstacle of having intellectually disabled students in their class is to include these students in the mainstream sessions conducted where instruction is modified to meet the needs of these students and help their social development (Eggen Kauchak, 2010). Case study shows and proves that students with intellectual disabilities want to participate in the same activities, be given the same reading material, handed out the same homework, issued the same judging criteria and be able to join in the same activities as their classmates. The same study showed that the peers of those with intellectual disabilities agreed with this as every child should be given a fair chance (Klingner Vaughn, 1999). Also, in order to ensure ease for teachers teaching those with intellectual disability and to ensure those students that have development disabilities receive the education they re entitled to, the federal government has set requirements that educators who teach students with disabilities must guarantee a free and suitable public education, instruct children in the least constricting setting, protect against bias in testing, include parents in developing each child’s learning program and develop an individually tailored education program of education for each student (Eggen Kauchak, 2010, p. 133). Teachers who adhere to these guidelines and take heed of the advice given and implement the findings of the case study will find that teaching those with development disabilities will no longer remain an obstacle. Rather it will become an educative and joyful experience . In conclusion there are many obstacles that a teacher will face in their teaching career. Their success will not be determined through avoidance of these obstacles but rather it will be determined through overcoming these obstacles in the most positive manner they can. Teachers who are able to develop motivation, promote positive conditioning and reinforcement and accommodate those with learning disabilities while keeping students successfully engaged and absorbed have indeed overcome some of the most difficult hurdles faced in their teaching career.

An Introduction To Dialog Telekom Ltd Business Essay

An Introduction To Dialog Telekom Ltd Business Essay Dialog Telekom PLC (The Company) operates Sri Lankas largest and fastest growing telecommunication network Dialog GSM. Dialog Telekom is one of the largest companies listed under the Colombo Stock Exchange. It is a subsidiary of the Axiata Group Berhad. Due to Dialog the Sri Lankan mobile industry has achieved new heights and has come at par with the developed world. The telecom company operates 2G, 3G and 3.5G mobile services, supporting the current trends in mobile internet and multimedia services, as well as international roaming. Dialog Telekom accounts for more than 50% of Sri Lankan mobile phone subscribers. Along with the mobile telecommunication business Dialog Telekom operates a wide portfolio of international telecommunication services including retail and wholesale international voice and data services. Dialog Broadband Networks Pvt. Ltd. (DBN) is an owned subsidiary of the Company, and is an important player in Sri Lankas ICT infrastructure sector. DBN was also the first service provider in Sri Lanka to introduce high-speed broadband internet services based on Wi MAX technology. Dialog Television Pvt. Ltd. (Dialog TV) is another subsidiary of Dialog Telekom PLC. It operates Dialog Satellite TV, a Direct-to-Home (DTH) Satellite TV service. Dialog TV supports a wide range of international and local television channels. Regarding the structure of the company, Dialog Telekom Ltd. has got a Hybrid structure which is a combination of Matrix structure as well as Modular structure. As in each Strategic Business Unit (SBU) works independently and every function of each SBU has communication linkages with one another. Top down as well as bottom up communication is available and it uses worldwide resources and technologies. MICRO ANALYSIS THROUGH SWOT Analysis Strengths 1. Dialog has the first mover advantage of GSM technology in Sri Lanka. 2. Due to its strong infrastructure it has got one of the best and far reaching mobile telecommunication coverage. 3. Relationship with a telecommunication tycoon in the same region; Telekom Malaysia Group. 4. Extension in collaborations maintaining good relations with other Telecom companies has enabled Dialog to have a global approach with services such as and Satellite Coverage high roaming. 5. Dialog Telekom has got a very aggressive marketing strategy which enables it to have a good and stable Brand Equity. 6. Companys financial analysis proved excellent stability in financial statements regarding investments. 7. Strong Public Relationship that has been built up over the years. 8. Expanded CSR initiatives increased the social value of the firm. 9. High quality technical innovations has made dialog market leader in Sri Lanka. 10. Constant rise in the share prices has gained the confidence of the investors leading to value increment. 11. Strong distribution network spread throughout the entire island.. 12. Well managed customer care support techniques has increase the level of customer satisfaction. 13. Wide variety of products. 14. Management Team is efficient and hard-working. 15. High level of corporate business knowledge retention through low employee turnover Weaknesses 1. Though the investment on advertising and value addition through technical innovation is high, there is no clear aim and idea of a broader market 2. Poor performance as on ISP. 3. Compared to its competitors Dialog lags behind in innovations related to pricing strategies. 4. The head office in Colombo is of a distributed nature due to non-expandability of the current location. 5. The level of motivation of internal employees is decreasing. 6. Due to the rapidly growing customer base the trends in Quality of Service are going down by the day. 7. In the front-office employee turn-over is high. Opportunities 1. Telecom is one of the fastest growing sectors in Sri Lankas 19.5million people 2. As per estimations 4.5million users would have mobile phones by the end of 2006 3. The communication industry is growing rapidly. 3. Fixed line penetration is low. 4. The approval and acceptability of the Value Added Services (VAS) by the users has increased the probability and success of any new VAS initiative. 5. The strategic partnership of Dialog Telekom with Vodafone UK. 6. Dialog has got the potential to gain benefits of Value Chain Convergence. 7. Technology advancements especially in mobile multimedia technologies and the advent and use of the next 3G mobile communications. Threats 1. The existence of all the other three GSM Mobile service providers pose a big threat to Dialog Telekom. 2. Indias Bharti Airtel Ltd. has got the license to be the fifth mobile operator in Sri Lanka and launch the 2G and 3G services in 2007. 3. The three existing CDMA service providers also pose a different kind of threat. 4. Strongest Competitor of Dialog, the Mobile wing of fixed line telecom giant SLT is focused on cost-cutting strategy through its low cost pre-paid products in the market. 5. Rapid changes in the political, social and economic conditions as well as the laws and regulations. 6. Changes in currency exchange rates and high inflation which is inversely affecting the global business. 7. Rapid change in customer preferences and their growing needs due to high level of customer awareness. 8. Constant changes in technology. 9. Dialog had to switch off all base station in northern-province during the last few months due to military operations by the Sri Lankan Govt. forces. Thus there is an uncertainty due to the growing counter terrorist campaigns. PESTEL Analysis Political Sri Lanka has very positive foreign investment policies. However though Sri Lanka identified importance of liberalization early as in 1977, due to political interventions bureaucratic attitudes inherited from colonial reign and poor governance, the country as a whole and specifically the industry has not grown as it was foreseen at the time of liberalization. During the past two decades, terrorist activities have remained constant as well. Economical Unstable macro-economic environment and trade policy regime has a negative impact on the industry. The fall of the exchange rate over the years happened on a gradual pace. Since the inception of liberalization policy it has undergone massive reforms in this sector. However Sri Lanka lags dynamics incorporated by India to attract foreign direct investments. The attitude towards foreign direct investments needs to be improved. Socio-Cultural Sri Lanka has better social conditions for example literacy rate is high, infant mortality rate is low and life expectancy is long. The country also has an educated and trainable work force. Nevertheless Sri Lankans inherit a bureaucratic attitude from the colonial administration that results in inefficiencies and discrimination. Technological Sri Lanka depends on technology transfers from foreign direct investments. However TRCSL encourages local research and development. The country comparatively has not performed well enough to adapt technological changes on a timely manner. For example the shift from analogue to digital and the adoption of CDMA technology materialized in a slow pace. Ecological Legal TRCSL the regulatory body takes up multidimensional roles. It ensures fair enforcement of Govt. policy, hold operators accountable for performance, address consumer issues, monitor changing industry needs and provide feedback to the policy making units. However TRCSL has been criticized over the years for information asymmetry, inefficiency and discrimination. Porters Five Forces 1. Threat of New Entrants a. Indias Bharti AIRTEL has got the fifth mobile operator license in Sri Lanka b. As per TRCSL, no more licenses would be awarded c. Thus it creates an entry barrier for all others to the market 2. Bargaining Power of Customers a. Consumer protection groups are almost non-existing b. As compared to the west, consumers are not that strong in their demands c. Quality standards and supports are comparatively not major concern if they exist at a basic level d. Low switching costs e. Customers are highly cost conscious 3. Threat from Substitutes a. Almost negligible b. Alternatives are fixed line and the more recent CDMA connectivity c. This is a much smaller market as compared to the huge total market 4. Bargaining Power of Suppliers a. Local and International suppliers for Dialog b. Depends on SLT, MTT and a few other VSAT operators to access the national backbone c. Thus these particular suppliers are extremely powerful d. Acquisition of MTT and the creation of the new subsidiary known as Dialog Broadband Network 5. Rivalry Among Competing Firms a. Very high competition with constant pricing wars b. Dialog certainly has an edge because of their Value Added Services and differentiation strategy and the huge customer base c. Value Added Services are becoming very popular among the consumers Strategic Groups Adopted by the Company Dialog strategies are visible in the companys corporate, business and functional levels. They have already diversified their business across many areas during the last few years. For instance, by acquiring MTT, Dialog managed to strengthen its transmission backbone. Also recent past it has acquired CBNSAT, a satellite TV transmission company, and DERANA TV Channel with a long term objective of a value chain convergence. In addition to reach the customer, Dialog has created many alliances with other business corporations. Cargills-Dialog alliance to allow Cargills customers to settle Dialog bills is just one such example. The business plan is formulated at the beginning of the year considering main objectives of the company. The progress of each project is monitored in a monthly basis through different strategic committee meetings. On the other hand, Dialog tries to introduce latest technologies into the market considering global mega trends through its comprehensive Research and Development wing. Services Year of Implementation Remarks 01 Introduction of GSM Technology 1995 1stin South Asia 02 Short Messaging Service (SMS) 1998 1stin South Asia 03 Automatic International Roaming (AIR) 1997 1stin South Asia 04 WAP (Mobile Internet) 2000 1stin South Asia 05 General Packet Radio Service (GPRS) 2001 1stin South Asia 06 Location Based Services (LBS) 2003 1stin Sri Lanka 07 Missed Call Alert 2003 1stin Sri Lanka 08 Multimedia Messaging Service (MMS) 2003 1stin South Asia 09 Trial 3G Service 2004 1stin South Asia 10 Call Home Service for Outbound Roamers 2004 1stin Sri Lanka 11 EDGE Service 2004 1stin Sri Lanka Among them, the Dialogs initiative to setup the Dialog Research Lab at the University of Moratuwa is of importance because it effectively enabled Dialog to provide tailor made solutions to the local market. Nokia phones with Sinhala language support and Tsunami warning system for mobiles are just to name a few such examples. These technology initiatives can be considered as a strategy used to capture the market by effectively staying ahead from the competition in the technology and innovation sphere. Structure The Companys business and operations are managed under the supervision of the Board of Directors comprising of 5 non-executive directors and 1 executive director. The Board has the power to appoint executive directors including the CEO. Divisional structure can be identified in company level but performances of the divisions are measured through different strategic committees. Systems Apart from the technical backbone, Dialog uses several systems to execute their business strategies successfully. For example- SAP ERP (Enterprise Resource Planning) This was launched in 2006 January to integrate identified key process in the company. CCBS (Customer Care Billing System) Currently existing billing system is going to be migrated into a new system to provide more customer centric services. HRIS Used for Human Resource Management and all the day to day functions are carried out through this system. Style The management style always depends on targets and objectives. Strict deadlines are imposed while performance and progress are very closely monitored at all levels of the organizational structure. Rewards and benefit schemes are in line for the top performers and better achievements. All the employees will have a number of recreational opportunities such as trips, get-together, sports etc. to take some time off from busy work schedules. Staff The Company currently employs a workforce of 2500 who in turn are considered pivotal to the organizations growth and success. Annual manpower planning and recruitment is carried out in parallel with the business plan preparation. The capabilities required by potential employees are based on the requirements of the business plans applicable to respective departments of the company in any given year. Recruitment to the Company is governed by several policies. The core policy on filling vacancies spells out the Companys intention to attract the best with the aim of exploiting the individuals potential while providing career development opportunities irrespective of communal or gender differences. 7% of the total HR cost is devoted to training and development. The training needs for individuals and teams are identified from the competency requirements arising from the Companys business plan and employees annual performance review. Subordinate Goals All individuals with different backgrounds, different ethnics and nations are teamed up and driven towards a common set of goals and objectives at Dialog Telekom. The company has been successful in focusing the entire team towards a single vision by incorporating all individuals goals and personal objective together. Skills Dialog team consists of number of individuals with distinctive capabilities and competencies from top to bottom. Dialog is proud to have a very energetic and talented CEO in the caliber of Dr. Hans Wijesuriya. In addition to that Dialog is served by a team of top class individual in the Sri Lankan industry with lot of talent and exposures. Different Strategies Adopted by Dialog Telekom Corporate Strategy Considering the current performance, the key success factors and the SWOT analysis the directional strategy alternatives would be the following Growth strategy to expand the activities of Dialog Telekom further would be the first alternative. Since the current product lines have real growth potencial concentration of resources on those would be ideal. In concentration Dialog Telekom can follow the vertical growth strategy to take the benefit of the value chain convergence opportunity that is existing in Sri Lankan context. Stability strategy to continue with current activities without any changes to the direction would be the second alternative. Here Dialog Telekom can utilize pause/proceed with caution strategy to have only incremental improvements while the weaknesses stated are overcome. It can use this time to stabilize the organization due to the changes took place due to multiple strategies it adopted earlier such as acquisitions and investing on innovative developments, which will help to get back the loosing internal employee motivation. The first alternative will move Dialog Telekom further away from the competition and create a monopoly temporarily for converged industries of telecommunication, content, media and retail. However unfocused highspeed growth to capture the market without stabilizing the existing acquisitions can disassemble everything. The second alternative will give Dialog Telekom and its employees much needed breathing space. The recommendation would be to implement the second alternative initially to stabilize the organization without any other drastic change in the direction. And after some time they can adopt their long term beneficial value chain convergence option depicted in first alternative. Business Strategy The business strategy alternatives available for Dialog Telekom to improve the competitive position in the industries it operates would be The first alternative for the competitive strategy would be to improve on the current strategy of differentiation. It can improve this by having unique Value Added Services for each of its current strategic business units DBN, CBNSAT and Dialog Telekom itself. This can improve the customer loyalty and thereby can charge a reasonable premium rate than competitors. Second alternative which Dialog Telekom can try to implement is cost leadership to overcome the threat of lower rates provided by competitors, Mobitel. Since the VAS are less in Mobitel the switching from Dialog to Mobitel is not much in urban people who use these VASes. But people who are using purely as a voice/sms only are shifting as most of them are cost conscious and there is not much of a difference in coverage. Hence if Mobitel improves on its VASes it would become a serious threat at a stage at which only the rates would decide the attraction of that segment of the market. Typically the differentiation strategy is more likely to generate higher profits than low cost strategy. However differentiation strategy implementation may involve higher investment than low cost strategy. Competitive scope is an important factor when considering competitive strategies. The recommended alternative depends on the competitive scope in this situation. Considering both alternatives and the pros and cons of each most ideal would be to have culmination of both differing from the segment of the market. Dialog Telekom should have a focused differentiation strategy in the market where people are valuing the VASes and cost focus in the market where usage is purely for voice/SMS. Simultaneously Dialog Telekom should look at strategic alliances as a corporate strategy to gain competitive advantage by working with other organizations. Currently they have stated this with some banks and some supermarket chains as mentioned earlier. However this can be vastly improved to include alliances with insurance companies, stock brokers, popular food chains etc.

Does the Media Matter?

Does the Media Matter? Does the media (print, broadcast and mass entertainment) matter? Do they change society or merely reflect society? Or do they reflect the changes made by others? Look carefully at the Frankfurt school as a source of information. The media is an integral part of modern life experience in western society today (Giddens 2001, 452). It surrounds us in its various forms through each waking moment of our lives, whether TV or radio, newspapers and magazines or most recently the internet and mobile phones. The extent of media penetration into peoples lives leads to many questions concerning the relation of society and the media: does the media matter, does it change or reflect society and if so, what parts of society? This kind of questioning of the modern mass media was pioneered by the Frankfurt School in the 1930s, who examined the economics of the mass media, or culture industry, as well as recognising them as significant agents of socialisation, reifying or creating social norms and ideologies in the interests of the dominant social groups (Hardt 1979, 28f.; Curran Seaton 2003, 323-29). This essay will explore these questions. Perhaps the most significant difference between modern and past societies is the existence of the mass media. The development of printing and the spread of paper manufacture represented the first major advance in the dissemination and preservation of information since the invention of the book form (Gardiner Wenborne 1995, 618). A consequence of cheaper reading matter, made cheaper and more available still by the industrialisation of the process in the late 18th and 19th centuries, was a rise in literacy, which in turn led to the increasing politicisation of the mass of society and a press reckoned by some to express public opinion and make governments accountable (Curran Seaton 2003, 4). Even before those developments, pamphleteering, made possible through the burgeoning print media, aided the spread of ideas essential to the Reformation. The sheer growth and spread of the media, beginning with the printing revolution, shows that indeed it does matter. Nowadays, it would be fair to say that we live in a mass media society, dominated by the print media and a variety of electronic media. Advances in technology, in particular the internet and mobile phones, have become rapidly widespread. Concerning the extent to which the media dominates peoples lives, Giddens observes that people aged four and over watch an average of twenty-five hours of TV a week and that if current trends in TV watching continue, by the age of eighteen the average child born today will have spent more time watching television than in any other activity except sleep (Giddens 2001, 453f.). This being the case, what exactly the media promotes or reflects is of prime concern. The commoditisation of culture that some have identified may be indicated by the prevalence of TV advertising. The revenue and commercial interest in the media certainly show its considerable importance. The National Association of Broadcasters in the USA sets a limit on the amount of time that can be devoted to TV advertising: 9.5 minutes per hour during prime time and 16 minutes at other times (Giddens 2001, 454). Such statistics could indicate that watching advertising may take up over 6 hours per week. The revenue from such adverting is enormous and this in itself shows the belief that the media thus influences culture and behaviour. Indeed, the power of media advertising has lead to the creation of media simply aimed at opening new markets (Curran Seaton 2003, 29-34). In the above discussion, we have briefly observed the importance of the media in terms of society and economics. Kellner observes that the Frankfurt School were the first social theorists to see the importance of what they called the culture industries in the reproduction of contemporary societies, in which so-called mass culture and communications stand in the center of leisure activity, are important agents of socialization, mediators of political reality, and should thus be seen as major institutions of contemporary societies with a variety of economic, political, cultural and social effects (Kellner 2005). We should now examine more closely whether the media changes or merely reflects society. There is considerable evidence to suggest that the media has the power actively to change society rather than merely present a passive reflection of it, discussed briefly above. The very existence of censorship and rules governing advertising proves that there is a widespread belief that the media will affect behaviour. Other evidence that suggest the mass media has an effect on society could be the standardisation of languages and the forging of national identities as well as the use of advertising campaigns that deliberately seek to change behaviour on a mass scale, with regard to, for example, seatbelt use in cars, drink driving and AIDS/HIV awareness (Cardiff, D. Scannell, P. 1987). The media has also been implicated in promoting and reifying particular gender roles through the characterisation of men and women. Trowler observes that women were seven times more likely to appear in TV advertising for personal hygiene product than not; 75% of all adverts using females were for pro ducts used in the bathroom or kitchen; 56% of women in adverts were shown as domestic housewives and only eighteen different occupations were shown for women, in comparison to forty-three for men (Trowler 1996, 96). The ban on tobacco advertising also shows a clear acceptance on the part of the government that such advertising has an effect on behaviour. It is evident that the Frankfurt School had a value-laden judgement of mass media culture.Adorno commented that I consider . that the average television entertainment is fundamentally far more dangerous politically than any political broadcast has ever been (quoted in Underwood 2003). Important in this view was their concept of an authentic culture and a debased mass culture that produced illusions of individuality while maintaining vested interests.Discussing this notion in their work Dialectic of Enlightenment, Adorno and Horkheimer stated: From the standardized jazz improvisation to the original film personality, who has to hang a curl over her eye so that she can be recognized as such, pseudo-individuality is everywhere. Individuality is reduced to the generalitys power to stamp the accidental detail so firmly that it is accepted as such. Precisely the defiant reserve or the sophisticated appearance of the individual on show is mass-produced like Yale locks (quoted in Underwood 2 003). The FrankfurtSchool were undoubtedly influenced by the rise of totalitarianism, as well asMarxist theories of society and Fordist systems of mass production (Curran Seaton 2003, 323f.; Giddens 2001, 383, 462). However, it has been noted that the Frankfurt School failed to differentiate between the mass and the individuals that form it (Underwood 2003). Underwood, in more pluralistic fashion, emphasises both the active participation of individuals in their relationship with the media, selecting and interpreting the messages they receive and notes that this participation feeds back to the media itself(Underwood 2003). This is in contrast to the deterministic position of theFrankfurt School, which seems to observe the mass as a homogeneous and passive victim of the media. Of course, it should go without saying that the media is made up of many thousands of individuals who have families and actively participate in society the media is not external to society or the individuals that form it. Another member of the Frankfurt School, Marcuse, however, viewed advertising as a manipulation of the false needs of society, and therefore may have concluded that even the extent to which people actively participate in a relationship with the media is defined by its manipulation of them (Curran Seaton 2003, 328). Significant in the debate over media influence is the creation of grassroots media, notably inLatin America (Green 1997, 102f.). This movement has appeared both as areaction to the domination of the media by big business and against the dominance particularly of North American cultural models expressed in film, TVand music. In conclusion, it can be seen that the media is undoubtedly important and that there is extensive evidence that it both reflects and shapes society and individuals in both positive and negative ways. The ideas of the Frankfurt School are useful in considering the relationship between the media and society but tend to view the masses en masse, and as passive victims of the media, rather thanas individuals who participate in an active relationship with the media. The issue of control and ownership of the media, and the extent to which this affects society, remain problematic. Bibliography Cardiff, D. Scannell, P. 1987. Broadcasting and national unity. In Curran, J., Smith, A. Wingate, P. (eds.). 1987. Impacts and Influences: Essays on Media Power. London: Methuen, pp157-173. Curran, J., Smith, A. Wingate, P. (eds.). 1987. Impacts and Influences: Essays on Media Power. London: Methuen. Curran, J. Seaton, J. 2003. Power Without Responsibility. London: Routledge. Kellner, D. 2005. The Frankfurt School and British Cultural Studies: The Missed Articulation. Available at: http://www.uta.edu/huma/illuminations/kell16.htm (16/3/5) Gardiner, J. Wenborne, N. (eds.). 1995. The History Today Companion to British History. London: Collins Brown Limited. Giddens, A. 2001. Sociology. 4th edition. Cambridge: Polity Press. Green, D. 1997. Faces of Latin America. 2nd edition. London: Latin America Bureau. Hardt, H. 1979. Social Theories of the Press. London: Sage. Trowler, P. 1996. Investigating Mass Media. London: HarperCollins. Underwood, M. 2003. Mass Media: cultural Effects. Available at: http://www.cultsock.ndirect.co.uk/MUHome/cshtml/media/marxism.html 16/3/5) Has Science Done More Harm Than Good? A Reflection Has Science Done More Harm Than Good? A Reflection Anuradha Boodoo-Balliram Academic Essay Title:â€Å"Science has done more harm than good to the overall development of society over the last 200 years† â€Å"The saddest aspect of life right now is that science gathers knowledge faster than society gathers wisdom.† (Isaac Asimov) As I drove along the Golconda bypass I looked towards the sky and noticed something I never thought I’d see in our country. The skies over Point Lisas and the outskirts of San-Fernando were filled with smog. I then started to wonder if science had done more harm to humanity than good. I came to the conclusion that science has indeed done more good than harm, and it is humanity that is solely to blame for the problems that their irresponsible use of science has caused. It can be said that technology is making people more and more lazy and people are getting laid off of their jobs because of increased mechanization. Its also not natural; it is something that has to be created, but on the other hand, it has helped humankind advance in the world more over the last 200 years than in a thousand years before. â€Å"Science is the quest for truth about Nature. Its aim is not to produce technology, but to understand how Nature works and discover the tremendous order and intelligence operating around us. If Nature were chaotic, if sometimes a stone went up and sometimes down, then there would be no science. But definite causes produce definite effects, and that is why science is possible. The scientist does not create order, he merely studies it.† (Prof. P. Krishna, 2005). There is no doubt that with the development of science, mankind has been affected; the way we think, the way we live and even the way we worship has changed all due to science. A few thousand years ago man lived a terrible and nomadic existence and the average lifespan wasn’t even 50. Science has become so important to human life because it enhances the way we live. When Dutch spectacle makers Janssen and Lipperhey developed the concept of the compound microscope, they had no idea that it would be the basis o f many important scientific discoveries. The discovery of cells would create the foundation for a new way to look at life and medicine. Louis Pasteur used a microscope when he discovered yeast fungus which led to the process of pasteurization. Antonio van Leeuwenhoek discovered bacteria through the lens of a microscope and because of this humanity has been able to learn about sickness and how it is spread. The invention of the electron microscope is solely responsible for humanity’s knowledge on the atom†¦the foundation of everything and all technologies! Can we even begin to imagine life without science or its applied counterpart – technology? No vaccinations or anaesthesia, no electricity to work our appliances, no telephones, computers or internet! Two hundred years ago in the nineteenth century bloodletting and leaching was practiced to help alleviate the ills of man. Fortunately, because of proper application of scientific knowledge we now know how to treat various disorders using the right medication and surgical methods. Antibiotics have become the biggest life saver, vaccination is the best preventative method of potentially fatal illnesses and most importantly surgical procedures can be done with no pain through anaesthesia. Methods of communication are improving at a rapid pace today than in any other century. We now have telephones, emails and cell phones that can send text messages and are internet ready. When the telegraph was invented in the 1830’s it allowed messages to be sent through a series of electric impulses. Although inconvenient compared with modern technology, it provided a lead forward in communication when compared with traditional mail. This would not have been possible if wasn’t for science and scientific experiments. It is in my opinion that when scientist learned to harness the power of electricity, the entire world changed for the better, development and progress in science and technology was done at a quicker pace. Society had a safe source of light; electricity replaced gas lamps and fires and eliminated accidents that may have been occurred because of this. It made refrigeration possible and because of this food lasted longer, food safety improved and food transportation was easier. The quality of life improved with electricity, industrialization was possible; dangerous jobs that were done manually were now done with machines. Various forms of communication stemmed from electricity such as the telegraph, telephone and television. The main function of the scientific goal is to carry out a comprehensive and thorough inquiry into nature and society, leading to new knowledge. This new knowledge provides educational, cultural and intellectual enrichment and leads to technological advances and economic benefits. New scientific knowledge may lead to new applications and new technological advances that may lead to new scientific discoveries. For example, the discovery of the structure of DNA was a fundamental breakthrough in biology. It formed the basis of research that would ultimately lead to a wide variety of practical applications, including DNA fingerprinting, genetically engineered crops and tests for genetic diseases. DNA copying and sequencing technologies have led to important breakthroughs in many areas of biology, especially in the reconstruction of the evolutionary relationships among organisms. The impact that science has had on society can be seen anywhere we turn, it is very visible; progress in agriculture, medicine and health care, telecommunications, transportation, computerization and so on, it is part of our daily living. To say that science has done more harm than good is naive, science does neither harm nor good because it is simply a disciplined way to understand how things work. It is mankind that uses the knowledge that science provides and they decide what kind of application to make of it. As the quote by Isaac Asimov says; science is gaining knowledge faster than man gains wisdom. If there is wisdom, we will not use the knowledge gained by science for destructive purposes. Albert Einstein whose theory of relativity was used in the making of the A-Bomb said â€Å"the discovery of nuclear reactions need not bring about the destruction of mankind anymore than the discovery of matches.† The gun was invented with the sole purpose to kill, an equalizer in so me way. The individual who invented the gun intended it to promote peace, by discouraging violence. It made hunting easier for man to do than with bow and arrow. All tools that are made are made for the sole purpose of making life easier. If a hammer is used to kill someone, the hammer is not to blame, it is the person who used it, and same too is the gun. Therefore in conclusion, I can now say that science without wisdom and conscience will be the destruction of humanity as we know it. Science is a good tool but it is only a tool. Like a knife, science has to be used with knowledge, wisdom and understanding. It needs to be guided by people who understand this concept so that it benefits mankind and not destroy it. Science can be referred to an intelligent child with a lot of potential, without the right guidance, that child will wreak havoc with his newfound power†¦his knowledge. â€Å"Science has generated tremendous power; knowledge always gives power and is useful because it increases our abilities. But when we do not have wisdom and love, compassion or brotherhood, which are all by-products of wisdom, then power can be used destructively. Sixty- five percent of all the scientific research being done currently is directly or indirectly meant for developing weapons, and supported by the Defence Ministry in every nation. In the last one century, 208 million people have been killed in wars, which is without precedent in any previous century.† (Prof. P. Krishna, 2005) References 10 Science Experiments That Changed the World : Discovery Channel. (n.d.). Discovery Channel : Science, History, Space, Tech, Sharks, News! : Discovery Channel. Retrieved March 7, 2013, from http://dsc.discovery.com/tv-shows/curiosity/topics/10-science-experiments.htm Benefits of science. (n.d.). Understanding Science. Retrieved March 7, 2013, from http://undsci.berkeley.edu/article/0_0_0/howscienceworks_18 Category. (n.d.). Timeline The History of Guns Rifles and Machine Guns. Inventors. Retrieved March 8, 2013, from http://inventors.about.com/od/militaryhistoryinventions/a/firearms_2.htm History of the Microscope Who invented the Microscope?. (n.d.). Best Microscope Reviews and Microscopy Research. Retrieved March 8, 2013, from http://www.microscopemaster.com/history-of-the-microscope.html Krishna, P. (n.d.). The Impact of Science on Society. Homepage of Prof. P. Krishna. Retrieved March 7, 2013, from http://www.pkrishna.org/Impact_science_society.html My Century | BBC World Service . (n.d.). BBC Homepage. Retrieved March 7, 2013, from http://www.bbc.co.uk/worldservice/people/features/mycentury/science.shtml

The Influence of Malcolm X on United States History Essay -- Racial Is

There have been many people throughout United States History who have greatly influenced the nation, including Malcolm X. Malcolm X both positively and negatively affected American society. He is regarded as one of the greatest and most influential African Americans in history, while being a tremendous public speaker and human rights activist, specifically advocating for the rights of African Americans. However, numerous individuals view him as controversial figure due to the widespread portrayal of Malcolm X as a violent and racist character often considered to be the opposite of Martin Luther King, Jr. Overall, it is clear that Malcolm X is one of the most significant people in United States history because of his various positive and negative influences on American culture. Malcolm Little was born on 19 May 1925 in Omaha, Nebraska, but grew up in Lansing, Michigan (Malcolm, 2003). Malcolm attended school in Lansing, but dropped out in the eighth grade after one of his teachers told him that he should become a carpenter instead of a lawyer. His childhood can be seen as quite tragic for several reasons. First, he watched his house burn down at the hands of white supremacists, the Ku Klux Klan. Then, two years later, his father was murdered, and subsequently, his mother was placed in a mental institution. Later, only in his early teens, Malcolm moved to Boston to live with his half-sister. There, he became involved in criminal activities. Known as â€Å"Detroit Red,† for his hair’s reddish tinge, he developed into a street hustler, drug dealer, and leader of a gang of thieves (Mamiya, 1). Consequently, in 1946, he went to prison for burglary (Malcolm, 2003). It is due to this criminal nature, in his early life, that some i... ...sively demand change (Ferran, 1992). Unfortunately, many individuals find him to be controversial and his methods to be extreme. Nevertheless, he fought for equality of African Americans and stood for what he believed becoming one of the most significant characters in American history. Works Cited Brazil, Georgia and Barbara Reed. â€Å"X, Malcolm†. Volume Library. Southwestern. Nashville, TN. 2004. Ferran, Christine. "X, Malcolm 1925-1965." Contemporary Black Biography. 1992. Encyclopedia.com. 14 Feb. 2011. â€Å"Malcolm X.† Britannica. 15th Edition. 2003 Mamaiya, Lawrence A. "Malcolm X Biography." Biography.com. 2010. Web. 15 Feb. 2011. . McGill, Sarah Ann. â€Å"Malcolm X.† EBSCO. Broadalbin-Perth High School Library Broadalbin, New York. 16 Feb. 2011. .

dogs are cool Essay -- essays research papers

dogs are cool. they smell good. they fart, and they eat alot of food. dogs are also very hairy. sometimes their hair is brown, sometimes it is white, and still other times is is black... have you ever seen a dog with no jkcool i sae a ah shf fkfnfa jdf d i sae dj that t you a re so coll fjfja red whit e jbakc are yu happyy eococ rocco is cool collin so conff djfn kljfdkl jgioawueajkljfnkajpoijwlkfv jdfjdsiajfk j fjfj j dfjlkfj ALCOHOLISM   Ã‚  Ã‚  Ã‚  Ã‚  There are many social issues facing the United States today that affect the world in different ways. One of the most popular as well as severe issues confronting our nation today is alcoholism. The question seems to be: is alcoholism simply and individualistic problem, or is it a disease capable of wiping out friendships, families, and possibly much of the United States? In order to fully understand the severity of alcoholism and its effects, one must study the problem from an interdisciplinary level. Specifically, a historical, and psycho-sociological perspectives will help to understand alcoholism the best.   Ã‚  Ã‚  Ã‚  Ã‚  First one must understand what exactly alcoholism is, and whom it effects. By definition, alcoholism is a primary, chronic disease, with genetic, psychological, and environmental factors, characterized by continuous impaired control over drinking. The disease can and does effect all people of all ages, sexes, races, and economic status. This is clearly a horrific issue, and ...

General Haig

Did General Haig Deserve To Be The Butcher of the Somme In June 1914 a Serb assassinated Franz Ferdinand, the heir to the throne of the Austrian Empire. Austria decided to take revenge against Serbia and invaded. However, Serbia had an alliance with Russia, and Russia with France. Germany came to the aid of Austria. One by one, the powers of Europe were pulled into war by their alliances. This source is taken from a book called â€Å"Investing History a World Study By 1916†. The French were fighting at Verdun for 2 years in trench warfare and no one was winning.The French were on the brink of defeat so they asked the British could they attack on the Somme Valley to give the French some breathing space. The British bombarded the German trenches for 7 days non-stop. Over 3 million shells hit the German trenches. However the Germans built underground bunkers made out of concrete. On July 1st 1916 the first waves of the British soldiers went over the top and were ordered to walk t o the German trenches at walking pace thinking that all of the Germans were dead when the bombardment stoped however then the Germans came out of the bunkers and shot the British down with machine guns.On the first day of the battle 20,000 British soldiers were killed and 30,000 soldiers were injured or wounded. Sir General Haig was in charge of the British at the time. People think that Haig should be remembered as the â€Å"butcher of the Somme† because he sent thousands of British soldiers to their deaths. Some people thought that Haig was a donkey leading lions. Over 1 million men volunteered to fight in 1914 thinking it would be over by Christmas but the battle of the Somme kept going until November 1916 the battle lasted five months. By the time the battle ended 420,000 British soldiers were dead.It was the biggest British military disaster in British history, based on British and German first hand accounts on the battle. The other interpretation of Haig is that he was just doing his job because he was just sending men as he was ordered to do. Source 1A is a valid source to find out the truth about General Haig because a private Fred Pearson on the Western Front, was commented On Haig in a local newspaper in 1966 and he said â€Å"The biggest murderer in the Somme of the lot was Haig I’m very bitter; always have been and always will be and everybody else that knew him.He lived 50 kilometres behind the line and that’s about as near as he got. I don’t think he knew what a trench life was like and they made him an earl and gave him ? 100,000. I know what I’d given him. I think this is reliable because the person who wrote this source is that he was there on the western front and he experienced what the war was like and what Haig was doing. Source 1B and source 2 is good to find out the fact that General Haig was a butcher of the Somme. P. Smith, a private in the 1st border regiment fighting on the Somme, writing in his di ary July 1916.Said, â€Å"It was pure bloody murder. Douglas Haig should have been hung drawn and quartered for what he did on the Somme. What this means is that Haig sent Millions of the young generation to their deaths and no one had really to replace them in their villages or towns. The cream of British manhood was shattered in less than six hours. This is reliable and useful because Private P. Smith was actually there at the battle of the Somme and he saw thousands of friends, family, killed and he foresaw Haig’s doing. Haig was a second-rate commander in a unparalleled and unforeseen circumstances. He was not endowed with any of the elements of imagination and vision and he certainly had none of that personal magnetism which has enabled great leaders of men to inspire multitudes with courage, faith and a spirit of sacrifice he was incapable of planning vast campaigns on the scale demanded on so immense a battle†. This was written by David Lloyd George, British Pri me Minster during the First World War, writing in his War Memoirs (1935). This is reliable becauseSource 6 is valid information about finding the truth about Haig because it’s a cartoon and in it the major general is addressing the men before an attack behind the lines. â€Å" I want you to understand that there is a difference between a rehearsal and the real thing. There are three essential differences: first, the absence of the enemy. Now turning to the Regimental Sergeant- Major what is the second difference? † Sergeant Major. † The absence of the General, Sir. † This source was written in a cartoon to make fun out of the generals as seen in the cartoon. It was written in (February 1917) a cartoon from the British satirical magazine punch.Source 7 is a good evidence to find out the truth about Haig because in this source Blackadder is trying to change General Haig’s mind about going over the top but Haig doesn’t change his mind. [This is t aken from the BBC TV comedy series, Blackadder, which continually portrayed Haig and the generals as fools and murders. In this scene Blackadder is trying to persuade Haig to get him sent home while Haig plays games with toy British soldiers. The series was broadcast in the 1990s. ] I’ am now going to look at source 8 in this source John Laffin writing in his history book

Type Ii Diabetes Mellitus Among African Americans

im mature II Diabetes Mellitus among African Americans Type II Diabetes Mellitus is an adult-onset diabetes that affects 90% of the diabetes patients. It is when the body does non recognize the insulin being produced by the pancreas, or not enough is produced. Insulin is a ductless gland that causes different cells to take up glucose for energy. resistor to insulin causes the build up of glucose in the ocellus, which causes indecent functions of cells and blood circulation, damage to nerves and blood vessels. The prevalence of grapheme II diabetes is toweringest in African Americans among ethnic and racial groups.African American type II diabetic populations have tripled in 1993 when comp atomic number 18d to 1963. Type II diabetes is mostly developed after age 40, but the age is getting younger due to high rates of grave populations among African Americans. Major causes for such high rates include, hereditary traits, hyperinsulinemia, poor diet, obesity, ingest habits an d lack of physical activity. Some symptoms to vizor atomic number 18 frequent urination, increased impulse and hunger, dry mouth, blurred vision, skin fretfulness and fatigue. Medical doctor diagnoses it after a confirmatory exam called fasting germ plasm glucose test (FPG).Blood is drawn eyepatch fasting and analyzed for blood glucose levels. dominion is considered to be between 70 to speed of light milligrams per deciliter, and if it greater than or equal to 126 milligrams per deciliter, peerless is said to have diabetes. Although oral medications are available, type II diabetes can be wangleled by proper diet and exercise. obsess self-testing for glucose levels using a glucometer can go forth information on how well you are doing managing the levels. Frequent doctor visits for glucose tests are recommended.If remaining uncontrolled, it can cause eye diseases such as retinopathy, which is more prevalent in African Americans than Caucasian Americans. It can in any ca se lead to kidney failure, amputation and the worst-case scenario, diabetic coma. Prevention is distinguished to decrease these chances and avoid serious health consequences. Bibliography Search 1. Tuomilehto, Jaakko, Lindstrom, Jaana, Eriksson, Johan G. , Valle, Timo T. , Hamalainen, Helena, Ilanne-Parikka, Pirjo, Keinanen-Kiukaanniemi, Sirkka, Laakso, Mauri, Louheranta, Anne, Rastas, Merja, Salminen, Virpi, Aunola,Sirkka, Cepaitis, Zygimantas, Moltchanov, Vladislav, Hakumaki, Martti, Mannelin, Marjo, Martikkala, Vesa, Sundvall, Jouko, Uusitupa, Matti, the Finnish Diabetes Prevention withdraw Group. Prevention of Type 2 Diabetes Mellitus by Changes in Lifestyle among Subjects with afflicted Glucose Tolerance. raw(a) England diary of Medicine. 344 (2001) 1343-1350. 2. Brancati, FL. Incident type 2 diabetes mellitus in African American and sporty adults The atherosclerosis risk in communities study. ledger of the American Medical Association 283. 17 (2000) 2253-2259. 3. Robb ins, JM, Vaccarino, V, Zhang, H, Kasl, SV. Socioeconomic status and type 2 diabetes in African American and non-Hispanic vacuous women and men evidence from the Third subject field Health and Nutrition Examination Survey. American Journal of Public Health 91. 1 (2001) 76-83. 4. Signorello, Lisa B. , Schlundt, David G. , Cohen, Sarah S. , Steinwandel, Mark D. , Buchowski, Maciej S. , McLaughlin, Joseph K. , Hargreaves, Margaret K. , Blot, William J. Comparing Diabetes Prevalence mingled with African Americans and Whites of Similar Socioeconomic Status. American Journal of Public Health 97 (2007) 2260-2267. 5.Bell RA, Summerson JH, Konen JC Dietary intakes by levels of glycemic control for black and white adults with non-insulin dependent diabetes mellitus (NIDDM). J Am Coll Nutr 14 (1995)144154. 6. Weatherspoon LJ, Kumanyika SK, Ludlow R, Schatz D Glycemic control in a take of black and white clinic patients with NIDDM. Diabetes kick 17(1994)11481153. 7. sapience K, Fryzek JP, Havstad SL, Anderson RM, Dreiling MC, Tilley BC Comparison of laboratory test frequency and test results between African-Americans and Caucasians with diabetes luck for improvement.Diabetes Care 20 (1997)971977. 8. Fagot-Campagna, A. Emergence of type 2 diabetes mellitus in children epidemiological evidence. Journal of Pediatric Endocrinol Metab. 13. 6 (2000). 9. Osei K, Rhinesmith S, Gaillard T, Schuster D P. Impaired Insulin Sensitivity, Insulin Secretion, and Glucose Effectiveness Predict Future teaching of Impaired Glucose Tolerance and Type 2 Diabetes in Pre-Diabetic African Americans Implications for primary diabetes prevention. Diabetes Care 27 (2004)1439-1446. 10. Osei K, Gaillard T, Schuster D P.Pathogenetic mechanisms of impaired glucose security deposit and type II diabetes in African-Americans. The signification of insulin secretion, insulin sensitivity, and glucose effectiveness. Diabetes Care 20 (1997)396-404 11. Danadian K, Balasekaran G, Lewy V, Meza M P, Rober tson R, Arslanian S A. Insulin sensitivity in African-American children with and without family tarradiddle of type 2 diabetes. Diabetes Care lordly 22 (1995)1325-1329. 12. National Institutes of HealthNIDDK Diabetes in African Americans. In Diabetes in America. second ed. No. 951468 ed. , 1995,p. 613629

Elementary Education Essay

Reading Comprehension -The assimilator go fors a give voice form of strategies to comprehend grade level textual matter maroon Reading Process Listening and Speaking The savant effectively applies listening and speaking strategies. Informative The student develops and demonstrates technical write that provides information related to real-world tasks. benchmark LA. 2. 1. 7. 3. The student will summarize information in text, including but not limited to main humor, funding details, and connections between texts LA. 2. 5. 2. 4. The student will listen politely to oral presentations by categorymates.LA. 2. 3. 1. 1. The student will pre carry through by generating ideas from multiple sources (e. g. , text, brainstorming, webbing, drawing, writers note parole, group dissertateion, otherwise activities) LA. 4. 4. 2. 5. The student will write simple directions to known locations using cardinal directions, landmarks, and distances, and create an accompeverying subroutine. alumna Level Grade 2 Objectives 1. development the book The horn of the Swan, the class will under base the main idea of the narrative by information, listening and students discussion.2. Basing on the journals of Louis in the hooter of the Swan, the class will be intimate up with their very own journal opus. 3. Using the given information in the book The Trumpet of the Swan, the class will make a map of the main characters travels and adventures. Activities Before geting 1. conduct the class if they know what a journal is and if they have ever written one. 2. Tell the class you be going to read them a story entitle The Trumpet of the Swan. During reading 3. Read the Trumpet of the Swan.4. denominate a map of Canada and point chief(prenominal) spots that be mentioned in the Trumpet of the Swan. 5. Show a sample journal and explain how to write and what to write. After reading 6. Ask the class to read Sams rime and summarize the text and let on the main idea of the poe m (Reading). 7. Ask the class to write a journal slightly nature (Writing). 8. Have the class make a map of Louis travels and adventures including all the all important(p) spots in Canada, Montana and the Northeast (Visually Representing). 9.Have the class discuss the book by having them sh atomic number 18 their favorite get down and ask questions like the following How to behave in the woods if you want to appreciate nature, what ar their stand on the ethics of Louis father, why is there a need for Serena to hear the beautiful song of her mate, does anyone identify with Applegate Skinner? Or have someone cite a part of Sams poem (Talking/Speaking). 10. Ask the class to listen when a class fellow recites a poem and identify the main idea of the poem (Listening).Assessment of Writing Development The 2 ways of assessing a students writing development are Rubrics and Portfolio assessment. ? Rubrics are tools teachers and students use to adjudicate and classify writing, whether individual pieces or portfolios. They identify and vocalise what is being evaluated in the writing, and offer descriptors to classify writing into certain categories (1-5, for instance, or A-F). Narrative rubrics and chart rubrics are the two most common forms (UNLFLWI, 2008).? Portfolio assessment is the accruement of students flow over time reflecting their progress, efforts and achievements and teachers based it on the following items students Projects, surveys, reports and units from reading and writing Favorite poems, songs, earn, and comments, provoke thoughts to remember, Finished samples that illustrate wide writing, Examples of writing crossways the curriculum, Literature extensions, Student record of books read and attempted, audio frequency tape of reading, Writing responses to literary components, Writing that shows development in usage of traits, Samples in which ideas are circumscribed from beginning draft to final product, Unedited first draft, Revised first dr aft, Evidence of effort, Self-evaluations, Writing that illustrates order of topic generation (Hurst, 2009). Assessment of Grammar Skills You can colloquially assess childrens grammar skills by? Reviewing childrens work on relevant pages in their Student Books, book sentences they copied during Daily Routines, and especially their own independent dissolute Writing. ? Another method is by formal evaluate assessments such as quizzes, selected homework activities, and in-class tests (Porter and vanDommelen, 2005). Assessment of spell out Skills The two ways of assessing the students spelling skills are contemplation and analysis of the work samples. ? Observation can be done in the classroom by law-abiding the students as they write and as they try to use spoken communication that are beyond their ability level. It is important that observation be supplemented later with the students work samples and it should be done in a systematic way.? summary of the work samples is an as sessment of students spelling ability from question of samples of their unaided writing (Westwood, 2008). These samples can be taken from students exercise books, test papers, and language arts portfolios (Fiderer as cited in Westwood, 2008). THE SPELLING PATTERNS 1. Blends are 2 or 3 letters combined to form a distinct spelling sound. Examples are -br- in brown and break and -fr- in fry and freeze 2. digram A group of two successive letters whose phonetic value is a champion sound. For example, EA in BREAD, CH in CHAT, or NG in SING. 3. Diphthong the marrow of two vowel sounds, pronounced by a single impulse of the voice as, ea in beat, ou in sound. 4.R-controlled vowels When a vowel is followed by an r, it makes a special sound. These are called r-controlled vowels, or r-colored vowels. Examples are /ar/ sound as in car, /er/ sound as in butter. 5. Long vowel a sound which is the like as, or very similar to the letter realize of one of the vowels. Examples are /a/ as in gat e, /e/ as in need. 6. Short vowel Are vowels of shorter duration. Examples are short /a/ as in bat, short /e/ as in bet. 7. Contraction is a word made up from a verb and another word where an apostrophe takes the place of any letters that are left out. It can be positive contraction or negative contraction. Examples are arent are not and heres here is. CUING SYSTEM 1.Semantics the study of the development and changes of the meanings of expression forms. Semantics is also a study of the process by which meaning is derived from symbols, signs, text, and other meaning-bearing forms. 2. Syntax the conventions and rules for assembling haggle into meaningful sentences syntax varies across languages. 3. Graphophonic Refers to the sound kindred between the orthography (symbols) and phonology (sounds) of a language. 4. phonologic awareness The understanding that speech is composed of sub-parts sentences are comprised of words, words are comprised of syllables, syllables are compri sed of onsets and rimes, and can be further broken down to phonemes. Cuing StrategiesUsed by effective readers to figure out unfamiliar words and to make meaning, cuing strategies include knowledge of syntax, semantics, words and word meaning, and graphophonics (letter/sound associations). teachers can guide students to use cuing strategies by reminding them to ask themselves, did it sound right? Did it make genius? Did the word look right? (Teacher Resources, 2002).References Advice for Teachers Assessing Student Writing. UNL FLWI. 2008. 03 Apr. 2009 . Porter, Patricia, and Deborah VanDommelen. desegregation Assessment with Grammar-for-Writing Instruction. CATESOL California Teachers of English to Speakers of Other Languages. 2005. 03 Apr. 2009 . Hurst, chirrup Otis. Portfolio Assessment in the Reading-Writing Classroom. Carol Hursts Childrens Literature Site Reviews and teaching ideas for kids books. 03 Apr. 2009 . Westwood, Peter. What Teachers Need to hunch over about S pelling. Aust Council for Ed Research, 2008. Teaching Reading lense on Literacy. Teacher Professional Development and Teacher Resources by Annenberg Media. 2002. .